For third generation Norco supplier Warren Gallagher, expanding the business's presence in the export market makes all the sense in the world.
The Northern Rivers milk producer, based at Clunes, has hosted Asian visitors who were potential dairy customers on his farm and he knows the clean, green image the region's farms project is highly marketable.
Asia is a huge and potentially lucrative market, which NSW milk producers are in prime position to tap into, he said.
"Norco has had a successful presence in the ice cream export market for more than a decade, so why not build on that?" said Mr Gallagher (pictured with his children Caitlin, 9, and Reece, 10).
"Fresh milk to China is about expanding our markets, spreading our risk and creating more competition for our milk which can only be a good thing for the farmer."
With wife Megan, Mr Gallagher milks 180 cows, mostly Illawarras, to send 1.4 million litres to Norco annually.
He has 90 cows due to calve in May and says although it has been one of the drier seasons he's seen, it was manageable.
"(The poorer season) coincided with fewer cow numbers as part of the normal cycle and we seemed to receive just enough rain to get green shoots," he said.
Photo and story courtesy of The Land Newspaper, written by Shan Goodwin.